Up 2 The Point is an advertising agency always “to the point” on the client’s advertising targets and needs. The study of consumer insights and market trends is our core value. We can therefore instantly, flexibly and successfully implement our ideas and proposals according to the product we are dealing with.
Up 2 The Point possessing the know-how, always aims for the best possible allocation and distribution of the client’s advertising budget, proposing and implementing mixed marketing activities with Above, Through & Below The Line communication.
We do NOT consider advertising to be an “inevitable evil” but, on the contrary, a vital function for a Brand Name or an Enterprise.
At Up 2 The Point we are aware that the consumers’ habits constantly change, and as such, we are obliged to adapt by shaping our communication accordingly based on their standards.
This is why the communication strategy we plan for our clients is based on logical procedures that are inherent with the product and our clients’ needs.
6 Aristeidou street,
105 59 Athens, Attica, Greece
Telephone:+30 213 0267400
Skype: up2ThePoint Advertising
We set targets, plan and implement a Marketing and Communication Strategy based on the client’s Brand Name. We always take into consideration each product’s features (e.g. price, distribution, product, competition, economic conditions, change on customer’s preferences etc.) offering complete Marketing Mix programs.
We implement the client’s strategic planning of the advertising program by choosing from a variety of Media. The advertising program’s strategy is based on maintaining, improving or even changing the brand name’s image, attracting customers or educating the audience. Our basic criterion on selecting advertising media is their ability to influence as well as penetrate our target audience.
We fully cover our clients’ Media Relations development needs as well as the composing and distribution of their press releases. We also monitor the media coverage, mentions or other matters regarding the client’s brand name.
We plan, coordinate and execute communication & advertising campaigns on television, radio, print media, cinema and outdoor advertising (outdoor etc).
People tend to read almost every SMS they receive on their mobile phone, unlike emails, where the percentage of spam messages or advertisements that are deleted before even being read is approaching 90%.
We offer different kinds of SMS campaigns, aiming at directly advertising services, products or companies, as well as communicating with and informing the consumers by organizing and coordinating competitions and other events.
Conditions of the current economy, reduced buying interest and lack of incentives to boost competition and the market overall, enforce the Brand Names’ alignment with programs that reward the customers’ loyalty on the products.
Having the appropriate expertise, we plan coherent loyalty and reward programs that will strengthen the customers’ fidelity towards the product.
We plan and organize Direct Marketing Campaigns with maximum efficiency, based on our client’s communication needs and the best possible relationship between cost and penetration in selective target groups.
We design and implement websites and e-shops. We also develop SEO mechanisms (Search Engine Optimization), which use modern techniques and procedures in order to place the website among the top results of a search performed in the core search engines.
By designing a comprehensive SEO strategy, we aim to improve a website, achieve high ranking for the keywords of our interest, continuously monitor our campaign and also increase the effectiveness of the website: the objective is the sale itself, a subscription or even the branding.
We use our creativity and ideas, driven by each client’s specific needs, in order to make the image directly perceived. The desired message can be therefore easily communicated and will be readily registered to the target audience’s memory.
We serve the entirety of our clients’ needs regarding the planning and implementation of creative tools (Logo, Brand, Brand identity, Business Cards, Letterhead, Envelope, Brochure, Poster, Banner, Illustration, Packaging, Registration, Banner, etc.)
Keeping in mind the clients’ gain in terms of time and money, we offer them the printing with an emphasis on quality, cost and delivery time of the printing material.
Social Media is a modern simplified communication tool and an online media category on its own accord. Using this tool, we build a brand name’s image in a more natural and personalized way, while maintaining continuous and open communication with a broader group of people, who visit and possibly suggest the Brand name’s website to other users.
Based on the above we create, organize and develop websites and suitable applications.
We undertake the design and implementation of advertising banners based on your communication strategy while offering a statistical analysis for every campaign. We cover the client’s needs using SEO mechanisms (Search Engine Optimization) as well as AdWords advertisements (Google).
Email Marketing offers a more customized targeting of the audience according to the criteria that are available in the database. Advertising via e-mail is a selective communication channel.
We also offer email marketing campaigns (newsletter etc.) with full database management and of course with comprehensive delivery reports, clicks, and a combination of statistical analysis using Google Analytics.