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Up 2 The Point is an advertising agency always “to the point” on the client’s advertising targets and needs. The study of consumer insights and market trends is our core value. We can therefore instantly, flexibly and successfully implement our ideas and proposals according to the product we are dealing with.
Up 2 The Point possessing the know-how, always aims for the best possible allocation and distribution of the client’s advertising budget, proposing and implementing mixed marketing activities with Above, Through & Below The Line communication.
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We do NOT consider advertising to be an “inevitable evil” but, on the contrary, a vital function for a Brand Name or an Enterprise.
At Up 2 The Point we are aware that the consumers’ habits constantly change, and as such, we are obliged to adapt by shaping our communication accordingly based on their standards.
This is why the communication strategy we plan for our clients is based on logical procedures that are inherent with the product and our clients’ needs.
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Ministry of Health
National Center for Emergency Assistance
Communication consaltants of National Center for Emergency Assistance (E.K.A.B)
www.ekab.gr
Ministry of Health
National Health Operations Center
Communication consaltants of National Health Operations Center (E.K.EP.Y.)
www.moh.gov.gr
Nature care products
Greek natural products for hair care and body treatment
with organic extracts
www.enature.gr
ARKADI S.A.
Natural detergents, cleaning and personal care & hygiene products
www.arkadiproducts.com
Agelika Elovari S.A.
Official & Exclusive representative in Greece of WELEDA,
a German company offering biological products,
MARCUS ROHRER Spiroulina and HAIR GROW products (Swiss products)(
www.elovari.gr
www.weleda.gr
www.swisscareproducts.com
BABOR Cosmetics Hellas
BABOR Cosmetics Hellas is
the Exclusive representative in Greece of German products BABOR
www.babor.gr
Fs Direct Hellas
baby care, personal care & household cleaning products
www.e-yup.com
Mother Baby
Baby products
www.motherbaby.gr
G4S Telematix SA
Company (Member of Global Security Services Group G4S ) providing telematic services in Greece and in Balkans
www.telematix.gr
Papadakis Shipyards Brokers & co SA
Integrated technical services for the marine industry
www.psbpapadakis.gr
Unipath
Business Information Zone
Development and distributing company of IT products & integrated high technology solutions
for marine and other businesses
www.unipath.biz
e-Com.Ad
Commercial and Advertising company in Sofia (Bulgaria)
www.e-comad.com
Ιmmogroup immobilien
Real Estate company in Berlin (Germany)
www.immogroup.de.com
Neon Energy
Photovoltaic Systems
www.neonenergy.gr
Gigaset Communications Greece
Communications Systems
www.gigaset.com
Gregory Petropoulos Jewelry
Handmade jewelry
www.petropoulos-kosmimata.gr
Botrini's restaurant
Ettore Botrini's (chef) restaurant in Athens
www.botrinis.com
Etrusco restaurant
Ettore Botrini's (chef) restaurant in Corfu
www.etrusco.gr
Amigos Mexican restaurants bar
Mexican restaurants-bar, in Glyfada & New Smlyrni (Athens, Attica)
www.amigos.gr
The Art of Comedy
[production company]
The company manages theaters (such as Peroke and Delfinario)
and all performances & productions of Markos Seferlis (a Greek actor)
www.theartofcomedy.gr
Seferland
Multiplay area for kids
www.seferland.com.gr
Volunteer group against Cancer - AGALIAZO
[Non profit organization]
www.oekk.gr
International Circle of Love & Solidarity
[Non profit organization]
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Services
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Contact
6 Aristeidou street,
105 59 Athens, Attica, Greece
Telephone:+30 213 0267400
Skype:
up2ThePoint Advertising
E-mail: [email protected] -
Marketing Strategy
We set targets, plan and implement a Marketing and Communication Strategy based on the client’s Brand Name. We always take into consideration each product’s features (e.g. price, distribution, product, competition, economic conditions, change on customer’s preferences etc.) offering complete Marketing Mix programs.
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Media Planning & Media Buying
We implement the client’s strategic planning of the advertising program by choosing from a variety of Media. The advertising program’s strategy is based on maintaining, improving or even changing the brand name’s image, attracting customers or educating the audience. Our basic criterion on selecting advertising media is their ability to influence as well as penetrate our target audience.
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Press Office/media monitoring
We fully cover our clients’ Media Relations development needs as well as the composing and distribution of their press releases. We also monitor the media coverage, mentions or other matters regarding the client’s brand name.
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Above The Line Campaigns
We plan, coordinate and execute communication & advertising campaigns on television, radio, print media, cinema and outdoor advertising (outdoor etc).
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Below the Line Campaigns
We plan, coordinate and execute communication campaigns that exclusively include direct exposure, advertising and promotion actions.
SMS Campaign
CRM & Loyalty schemes
Direct Marketing promotions / field promos
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SMS Campaign
People tend to read almost every SMS they receive on their mobile phone, unlike emails, where the percentage of spam messages or advertisements that are deleted before even being read is approaching 90%.
We offer different kinds of SMS campaigns, aiming at directly advertising services, products or companies, as well as communicating with and informing the consumers by organizing and coordinating competitions and other events.
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CRM & Loyalty schemes
Conditions of the current economy, reduced buying interest and lack of incentives to boost competition and the market overall, enforce the Brand Names’ alignment with programs that reward the customers’ loyalty on the products.
Having the appropriate expertise, we plan coherent loyalty and reward programs that will strengthen the customers’ fidelity towards the product.
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Direct Marketing promotions / field promos
We plan and organize Direct Marketing Campaigns with maximum efficiency, based on our client’s communication needs and the best possible relationship between cost and penetration in selective target groups.
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Web design / eshops
We design and implement websites and e-shops. We also develop SEO mechanisms (Search Engine Optimization), which use modern techniques and procedures in order to place the website among the top results of a search performed in the core search engines.
By designing a comprehensive SEO strategy, we aim to improve a website, achieve high ranking for the keywords of our interest, continuously monitor our campaign and also increase the effectiveness of the website: the objective is the sale itself, a subscription or even the branding.
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Creative
We use our creativity and ideas, driven by each client’s specific needs, in order to make the image directly perceived. The desired message can be therefore easily communicated and will be readily registered to the target audience’s memory.
We serve the entirety of our clients’ needs regarding the planning and implementation of creative tools (Logo, Brand, Brand identity, Business Cards, Letterhead, Envelope, Brochure, Poster, Banner, Illustration, Packaging, Registration, Banner, etc.)
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Printing
Keeping in mind the clients’ gain in terms of time and money, we offer them the printing with an emphasis on quality, cost and delivery time of the printing material.
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Social Media
Social Media is a modern simplified communication tool and an online media category on its own accord. Using this tool, we build a brand name’s image in a more natural and personalized way, while maintaining continuous and open communication with a broader group of people, who visit and possibly suggest the Brand name’s website to other users.
Based on the above we create, organize and develop websites and suitable applications.
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Web Marketing Campaigns
We undertake the design and implementation of online campaigns based on your communication strategy, while offering a statistical analysis for every campaign.
On-Line Marketing Campaign
Email Marketing
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On-Line Marketing Campaign
We undertake the design and implementation of advertising banners based on your communication strategy while offering a statistical analysis for every campaign. We cover the client’s needs using SEO mechanisms (Search Engine Optimization) as well as AdWords advertisements (Google).
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Email Marketing
Email Marketing offers a more customized targeting of the audience according to the criteria that are available in the database. Advertising via e-mail is a selective communication channel.
We also offer email marketing campaigns (newsletter etc.) with full database management and of course with comprehensive delivery reports, clicks, and a combination of statistical analysis using Google Analytics.
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